Tara Banatwala


@Studio Rodrigo @Landor 

Carnegie Mellon Class of ‘24
School of Design

Selected Projects      

+ explorations

1/Pushkar Camel Fair

A proposed identity for the Worlds Biggest Camel Fair to represent a bilingual audience. 

Projects done during my time working for Brooklyn based design studio. 

A self-started initiative creating CMU’s first thrift store with a mission for reuse, crafts and playful design.

4/Design Hero

A multimedia project to commemmorate the work 
of the 93 year old Japanese Designer Kazumasa Nagai.


5/How To Guide

A book written by me, about my anxious thoughts and worries.  


6/Kew Gardens

Rethinking visitor flows as a way of decolonizing the Royal Botanical Kew Gardens in London.

2 months
Brand Designer
Spring 2023

Pushkar is one of the most ancient cities in India. It is located in Rajasthan’s Ajmer district in the midst of the Aravali range, which lends it an extreme desert climate. 

Held each November at the time of the Kartik Purnima full moon, Pushkar Camel Fair is one of India’s most highly-rated travel experiences, a spectacle on an epic scale, attracting thousands of camels, horses and cattle and visited by over 400,000 people over a period of around fourteen days.
My goal was to create a brand system that blends together the English and Hindi language to represent the majority of the populations present in the festival.

Additionally, I wanted to move away from normative Indian graphic design and western representations of Indian culture. Through a wide range of explorations, my process became a way of pushing these bounds.

Thank you to Kelsey Elder who taught this studio and provided valuable feedback and support.