Tara Banatwala

Previously a designer for
Studio Rodrigo, Landor, and NoGood. 

Recently a graduate from 
Carnegie Mellon, School of Design








Selected Projects




1. Pushkar Camel Fair




2. Button




3. Sika




4. Thrifty Mellon




5. How To Guide




6. Design Hero



A brand for the biggest camel fair in the world
01








TIMELINE:
2 monthsROLE:
Brand Designer WITH:
Individual
WHEN:
Spring 2023
Pushkar is one of the most ancient cities in India. It is located in Rajasthan’s Ajmer district in the midst of the Aravali range, which lends it an extreme desert climate.

Held each November at the time of the Kartik Purnima full moon, Pushkar Camel Fair is one of India’s most highly-rated travel experiences, a spectacle on an epic scale, attracting thousands of camels, horses and cattle and visited by over 400,000 people over a period of around fourteen days.My goal was to create a brand system that blends together the English and Hindi language to represent the majority of the populations present in the festival.

Additionally, I wanted to move away from normative Indian graphic design and western representations of Indian culture. Through a wide range of explorations, my process became a way of pushing these bounds.